What Qualities Define The Ideal e-Commerce Website Theme?

 

Choosing a suitable theme and simultaneously complementing it with the e-store web is a heavy task. But once the suitable theme is chosen, it delivers perfect branding, and interesting features with timely updates, consuming time, effort, and cost for complex developments.

The eCommerce platform you pick will affect the eCommerce website theme you select because themes heavily rely on the system they work with. As a result, this article lists the top theme alternatives available on the most widely used eCommerce platforms, including free and paid themes with premium features.

These eCommerce website themes are also very adaptable to different industries. Therefore, you can find your ideal subject here no matter what you are selling: clothing, accessories, gadgets, furniture, pharmaceuticals, equipment, car tools, fitness goodies, organic food, etc.

 

  

There are various elements that need to get considered before choosing a theme: 

1. Discover The UX Features: 

Every consumer now expects an advanced UX feature from an e-commerce store. Move a step back and think about the essential UX features an e-commerce store needs to have. The following features must be built into your design from the ground up:

• Responsive design for mobile devices.

• Basic checkout

• Upsell and cross-sell features (e.g. best selling products, recommended items).

• Full-width design with tidy coding.

• On any device, quick loading times.

• eCommerce plug-in compatibility

• Guided search and navigation (e.g. mega menu).

• Features of variety in the product detail.

2. Content Strategy

Once the mapping of UX features is done, the approach of content needs to be considered. Recognizing the kind of content that needs to get established on your website can help your business to choose the theme or frameworks that need to be supported. Here are some materials that need to be considered: 

• Blog Entries.

• The internet.

• Videos and photos of products.

• Featured pictures

3. Researching Competitor’s Web: 

There are two features that you will come across with the help of research of competitive websites. Firstly, your ideas will get broadened for what other features are necessary for your industry. Secondly, you will know what to avoid. Utilize this competitive knowledge as a way to choose a theme that helps in customizing the user experience of the brand. 

          4.     Observing Current Trends In UX Design.

Make sure your brand stays on the leading edge of UX design trends when selecting an e-commerce theme or framework. There are many platforms available that make it easier to discover website design themes and also help in upgrading with time. 

          5.     Easy And Flexible To Customize:

The eCommerce themes are available with drag and drop builder services, detailed documents, and plenty of choices to change fonts, colour, layout, and many more. The majority of brands change themes to develop distinctive brand visuals and to engage consumers.

           6. Customer Support: 

The installation issues and bugs can be fixed instantly with good customer care support which makes a smooth user experience. 

           7. Unique Designs:

Be it professional or minimal, creative or classic no matter what style the e-commerce holds, it is essential that it is easy to navigate, compliments the products, gives a strong brand message, and finally must look updated. 

          8. Additional Features: 

Advanced themes are compact with a tonne of useful extra plugins in addition to the most fundamental eCommerce functionality that platforms come with by default. It might be featured for up selling, a persistent add-to-cart, or sophisticated, gorgeous grid layouts. To determine how highly functional the template is, it is crucial (and enjoyable) to look through the demonstrations.

The ideal theme for your e-commerce business needs a simple, multipurpose, and multi-vendor eCommerce business directory theme. Bright Directories eCommerce directory theme features a fully configurable, intelligently arranged homepage.